
On other thoughts… I like to get up early and read the Sunday paper… the Sears (formerly Sears Roebuck) caught my eye… Here in the land of little snow they have snow throwers on sale… three different models ranging from $599.99 (Save $130) to $799.99 (save $270) Clearly this is an national ad campaign… and those developing it in Chicago land have forgotten that a snow thrower is of little use in the land of no snow…
I am tempted to walk into my local store and try to buy one… Better yet, gather friend and make a short Michel Moore style film: Scene 1, couple sitting in living room reading Sunday paper, Him, “Wow, these are great prices on snow throwers… I think I will buy one”… Wife, (while picking oranges from tree in front yard) “OK honey, its good to be prepared (maybe she believes in Global warming…) Scene 2, at Sears, Husband (holding ad from paper), to clerk, “Can you explain the features of each of these snow throwers…” Clerk, with blank stare “Hun????)
In their defense, in the fine print at the bottom of the page the following can be found (under the heading “Sears In-stock promise on advertized items”) … items not normally available at your Sears store are excluded…”
Still you have to wonder about their one size fits all approach to advertizing… The flyer also includes warm coats better suited to the arctic than to the beach… and we are the beach… I guess I won’t be shopping at Sears this week
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